This song is pretty-damn-bumpin. I dig it. I'm gonna go ahead and assume he writes his own lyrics. The lyrics are good; it's quality music. The song was produced by Nate "Danjahandz" Hill, who was the mega-producer protege of the megaproducer Timbaland. Snoop did his thing on the verse, but it's his same ol Snoop, which we've had since about 2004. Let's switch it up Snoop. I'll even take the Snoop when he first came out, the flow was cold, g. Nonetheless, good song. peep.